How Will Your Podcast Fit in With Your Existing Content Strategy?

Excerpt from: Podcasting at Work: 25 Questions to Ask Before Starting

Consider how your new podcast will complement and reinforce your existing content channels.

First, your website, email list, and social media channels will help potential listeners find the podcast - and conversely, the podcast can drive traffic to those channels.

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But beyond cross-promotion, consider how you might repurpose podcast content into blog posts, emails, and social media posts - AND - how webinars, presentations, videos, reports and other pieces of content can find new life (and listeners) on the podcast.

By integrating the podcast into your organization’s broader goals and strategy, and by using the podcast as both a source of original content and a new way to share existing content, you can double or even triple the value a podcast provides to your organization.

 
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Podcasting at Work: A Free Guide for Organizations
Podcasting at Work: A Free Guide for Organizations

Get the complete FREE guide now.

As podcast audiences grow, companies, associations, and non-profit organizations are leveraging them for marketing, communications, knowledge sharing, professional development, and more.

But we know producing your own content can be time-consuming and difficult, so we’ve produced this guide to help you get started and avoid potential pitfalls.

Our free 30 page guide raises important questions around strategy, planning, production, and distribution - all towards successfully launching a podcast for your business, non-profit, or association.

 
Podcasting at WorkJP DavidsonComment