Now that you’ve launched, building an audience for your podcast should be an ongoing process.
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Launching your podcast is always an exciting time, but without a solid promotional strategy, you may struggle to build an audience.
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Even if you’re producing an audio-first podcast, visuals are key for sharing the podcast far and wide.
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The easiest answer to this question is that your podcast should be available anywhere your listeners might want to find it.
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Apple Podcasts and Spotify are the most popular podcast apps right now, but there are many more.
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Keep in mind that potential listeners may encounter many different pieces of artwork when they search in podcast directories, so make sure yours is quickly understood, and visually enticing.
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Podcast directories now provide a place to include a trailer, and some potential listeners check them out before deciding if they want to listen or subscribe.
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When packaging up your podcast, you’ll need a few pieces of text in addition to your intro and outro scripts.
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Podcasts lose more listeners in the first 5 minutes than at any other time during playback - so a great intro is important.
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At Pop Up Podcasting, we do both content editing (editorial) and technical editing depending on what you need, but what are they exactly?
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Not to be pessimistic, but something may go wrong during your podcast recording session…
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It isn’t always possible to get everyone involved together in a room or studio, so you’ll want to consider how to connect with remote guests.
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After years of working with various organizations on their podcasts, we’ve learned that having a producer present during the recording session makes a big difference.
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As a company with a studio, we may be a little biased here, but the truth is we work with clients all over the world recording from home or the office.
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Much of the growth of podcasting in recent years has been driven by audio podcasts, but a growing number of shows are producing video for sharing on YouTube and social platforms.
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Here are our tips for sounding natural and authentic, even when you’re facing 3 levels of approvals:
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Your podcast’s host will be the one making a connection with the audience - so they’re important!
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These three elements make a big difference to the work that goes into producing your podcast, and how the audience experiences it.
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Crafting a very short elevator pitch early on in the process can be immensely beneficial in getting everyone involved on the same page.
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This is likely the first question you answered when starting to think about your podcast, but it’s worth digging a little deeper on it now.
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