Starting a podcast? You’ve come to the right place! Below you’ll find a simple step-by-step guide on how to create and set up your first podcast.

Your podcast description is an important part of the sales pitch that turns potential viewers/listeners into actual audience members. Also known as the “podcast summary” or “show summary” - it’s the little blurb that’s displayed alongside your show’s title and artwork in every podcast app.

We’ve all heard it: “follow us wherever you get your podcasts” - but how do podcasters actually get onto every platform, into every app? We’ve helped countless clients set up their podcast distribution so they can confidently say this. Here’s how we do it.

I’ve been making and promoting podcasts for over 10 years and these are the proven techniques every podcaster should be using to grow their show.

This is the equipment we recommend to new clients recording remotely with us from home or the office. It’s affordable, sounds great, and it’s easy to set up.

When you’re starting a podcast, one of the first things you’ll want to do is script the standard intro and outro for your episodes, plus the teaser (the teaser is essential for setting up distribution channels like Apple Podcasts, and Spotify).

Putting together these short scripts is more challenging that you might expect - but the process will help you distill and focus your thoughts around your goals for your podcast and your ideal audience.

Here are some tips and examples for each of the three elements:

Podcasters have a lot of freedom: no gatekeepers, fewer rules, and no broadcast schedule dictating how long or short each episode needs to be. As a result, podcasts range from as short as a minute to as long as 3+ hours. But what do listeners really want? And can tweaking your episode length get you more downloads?