Get Started with these Podcasting Resources
And for more podcasting tips and insights, check out our blog.
Your podcast description is an important part of the sales pitch that turns potential viewers/listeners into actual audience members. Also known as the “podcast summary” or “show summary” - it’s the little blurb that’s displayed alongside your show’s title and artwork in every podcast app.
We’ve all heard it: “follow us wherever you get your podcasts” - but how do podcasters actually get onto every platform, into every app? We’ve helped countless clients set up their podcast distribution so they can confidently say this. Here’s how we do it.
I’ve been making and promoting podcasts for over 10 years and these are the proven techniques every podcaster should be using to grow their show.
After years of working with various organizations on their podcasts, we’ve learned that having a producer present during the recording session makes a big difference.
This is the equipment we recommend to new clients recording remotely with us from home or the office. It’s affordable, sounds great, and it’s easy to set up.
Our free 30 page guide raises important questions around strategy, planning, production, distribution - all towards successfully launching a podcast for your business, non-profit, or association.
When you’re starting a podcast, one of the first things you’ll want to do is script the standard intro and outro for your episodes, plus the teaser (the teaser is essential for setting up distribution channels like Apple Podcasts, and Spotify).
Putting together these short scripts is more challenging that you might expect - but the process will help you distill and focus your thoughts around your goals for your podcast and your ideal audience.
Here are some tips and examples for each of the three elements:
Podcasters have a lot of freedom: no gatekeepers, fewer rules, and no broadcast schedule dictating how long or short each episode needs to be. As a result, podcasts range from as short as a minute to as long as 3+ hours. But what do listeners really want? And can tweaking your episode length get you more downloads?
More Podcasting Resources
Every podcaster wants a bigger audience –and we’ve written before about the importance of first nailing the (mostly free) basics of podcast growth– but if you’ve already done all that it might be time to consider paid podcast promotion.
We’re a podcast studio in Ottawa, Canada - of course we produce bilingual podcasts. Many of our clients are government departments, national associations, or other organizations that need to put out content in both official languages: English and French. Below you’ll find four ways we’ve used to produce bilingual podcasts for our clients…
We’ve already covered the gear you’ll need to record high quality remote podcasts over Zoom, Riverside, or Squadcast – but what about recording one or two people on-location instead of over the internet? We have 3 options that cover most budgets and recording scenarios.
Teleprompters are an amazing tool but they require good technique to produce good results. Here are our top tips for looking natural when reading from a teleprompter:
As a company with a studio, we may be a little biased here, but the truth is we work with clients all over the world recording from home or the office.
In recent years, creating a podcast has become a popular marketing and communications tool for businesses, non-profits, and other types of organizations.
You’re going to be on a recording soon, and you may be wondering what steps you can take to look your best, and let your witty and professional sides shine through. These three important steps will help get you there!
You’re going to be on a video recording soon, and you may be wondering what steps you can take to look your best, and let your witty and professional sides shine through. These three important steps will help get you there!
Audiograms are an effective and fun way to share you podcasts content. These short clips can be applied to most social media platforms . Here are some sites that make it easy, and include sizing templates. The time limits on Audiograms differ from platform to platform, and change over time, but we typically recommend under 1 minute.
A great way to enhance your podcast is with music to set the tone. In addition to intro and outro music, you may want to think about what sounds/music you can use to break up segments, add sound effects, and to play underneath. This is a part of creating podcast content that you may not have given much though to yet, but it can be a lot of fun - so you should!
For more podcasting tips and insights, check out our blog.
Starting a podcast? You’ve come to the right place! Below you’ll find a simple step-by-step guide on how to create and set up your first podcast.