What Assets Do You Need To Promote Your Podcast?

Excerpt from: Podcasting at Work: 25 Questions to Ask Before Starting

Even if you’re producing an audio-first podcast, visuals are key for sharing the podcast far and wide.

If you’re recording in person, be sure to take some photos of your host and guest during the recording session, as well as a couple of posed photos after. If you’re recording remotely, have your guest send you a headshot. Either way, you can frame the photos with a template that includes your show’s branding and perhaps a significant quote from the podcast and share it on social media with a link back to your show’s website. Even if you don’t have a photo of your guest to accompany this type of social image, a big bold quote from the podcast accompanied by your show’s branding can be a great way to attract attention on social media.

Audiograms take this concept one step further. Using one of the tools linked here, you can create dynamic animations that include a clip of audio from the show, and captions for those pesky muted social videos. Audiograms are a great way to surface an amazing clip that happened 23 minutes into your show, which will intrigue people into listening to the complete episode.

 
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Podcasting at Work: A Free Guide for Organizations
Podcasting at Work: A Free Guide for Organizations

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As podcast audiences grow, companies, associations, and non-profit organizations are leveraging them for marketing, communications, knowledge sharing, professional development, and more.

But we know producing your own content can be time-consuming and difficult, so we’ve produced this guide to help you get started and avoid potential pitfalls.

Our free 30 page guide raises important questions around strategy, planning, production, and distribution - all towards successfully launching a podcast for your business, non-profit, or association.

 
Podcasting at WorkJP DavidsonComment