Starting a podcast is easy - but keeping one going can be tough if sustainability isn’t built into your plans from the start.
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The most common way to measure podcast success is through the number of listeners - but this shouldn’t be your only metric for success.
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Consider how your new podcast will complement and reinforce your existing content channels.
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People listen to podcasts for many reasons - but they need at least one!
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Author and marketer Andrew Davis said “You can’t be everything to everyone, but you can be something to someone.” In the context of podcasting, this means knowing your target audience and speaking directly to them, rather than trying to appeal to everyone.
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